McDonald’s Unveils Their New $5 Meal Just in Time For Summer – Franchise is Trying to Focus on ‘Value’

By: Sam Watanuki | Published: Jun 21, 2024

This summer, McDonald’s introduces a $5 Meal Deal, launching on June 25. The deal is part of the fast food giant’s effort to provide more value amidst rising food prices.

Customers can enjoy a choice of main items, along with fries and a drink, making it a perfect, affordable summer treat.

What’s Included in the $5 Meal Deal?

The $5 Meal Deal includes a choice of a McDouble or McChicken, a 4-piece Chicken McNuggets, small fries, and a small soft drink.

A photograph of a McDonald’s employee giving a bag of food to a customer through the drive-thru window

Source: Adobe Stock

This combination offers a variety of flavors, ensuring there’s something for everyone. It’s ultimately designed to give fans a satisfying meal at a reasonable price.

Joe Erlinger's Statement on Value

Joe Erlinger, President of McDonald’s USA, emphasized the company’s commitment to value, stating, “We heard our fans loud and clear – they’re looking for even more great value from us.”

A photograph of a large menu at a McDonald’s restaurant

Source: @Restaurant Menu/YouTube

This meal deal aims to uphold McDonald’s legacy of offering affordable, delicious options for customers.

Free Fries Friday

For those using the McDonald’s App, there’s an extra treat: “Free Fries Friday.” With a minimum purchase of $1, customers can get free medium fries every Friday, nationwide, until the end of the year.

Two creamy cups next to French fries on a tray besides a Grandma McFlurry brown bag

Source: McDonald’s USA, LLC/McDonald’s Official Website

This offer adds even more value for McDonald’s app users.

Local Franchise Deals Across the U.S.

McDonald’s franchises are also rolling out local deals. In Memphis, Tennessee, there’s a buy-one-get-one-for-$1 breakfast sandwich offer.

More than a dozen people wait in line at a McDonald’s restaurant

Source: Flickr

Meanwhile, in Western New York, customers can enjoy a McChicken and McDouble mix-and-match deal for $3.99, adding regional flavors to the value menu.

Economic Pressures and Consumer Spending

During recent earnings calls, McDonald’s CEO Chris Kempczinski highlighted the importance of affordability in the current economic climate.

A McDonald’s restaurant with several customers waiting in line

Source: Depositphotos

“Consumers continue to be even more discriminating with every dollar that they spend,” he noted. This makes affordable meal options like the $5 Meal Deal essential for retaining customers.


McDonald's Commitment to Affordable Dining

Value has always been central to McDonald’s brand, with Erlinger stating, “Value has always been part of our DNA.”

Source: BrokenSphere/Wikipedia Commons

This summer’s meal deal is a continuation of that commitment, providing customers with affordable, high-quality food options.


Customer Feedback Driving New Deals

McDonald’s listened to its customers, who have voiced concerns over rising prices.

A photograph of a meal from McDonald’s including a burger, fries, and a drink

Source: Depositphotos

The introduction of the $5 Meal Deal is a direct response to these concerns, aiming to offer more value and keep customers satisfied without breaking the bank.


Affordable Options in a Competitive Market

The fast food industry is highly competitive, and McDonald’s new meal deal helps it stand out.

A close-up of a McDonald’s drive-thru menu seen outside.

Source: Erik Mclean/Unsplash

By offering a complete meal for $5, McDonald’s not only attracts budget-conscious customers but also strengthens its position in the market.


Importance of App Engagement

The addition of “Free Fries Friday” for app users is a strategic move to increase digital engagement.

A McDonald’s automated kiosk for ordering and paying

Source: @PennLive/YouTube

By encouraging customers to use the app, McDonald’s can enhance customer loyalty and gather valuable data to further refine their offerings.


Seasonal Promotions Boosting Sales

Seasonal promotions like the $5 Meal Deal are designed to boost sales during the summer months.

A McDonald’s employee serves a customer their meal on a tray

Source: Shutterstock

These limited-time offers create a sense of urgency, encouraging customers to visit more frequently to take advantage of the deals.


McDonald's Future Plans

As McDonald’s continues to innovate and respond to customer feedback, more value-focused deals are likely to emerge.

A customer drinking a soda in front of a McDonald’s restaurant

Source: Reddit

The company’s ongoing commitment to affordability ensures that it remains a favorite dining choice for many, regardless of economic pressures.